11 Aug 2016 Madison Reed Avoids Packaging Waste by Re-Purposing
If you are a regular reader of our blog you probably know we recently had the opportunity to help Madison Reed redesign their primary color kit shipper. (See first related post below) The end result was a smaller, greener shipper that has been a hit with customers.
However, Madison Reed had a large quantity of their previous, larger shipper still on the shelf. Wanting to avoid turning them into packaging waste, and consistent with their company philosophy, they opted for a greener solution and decided to re-purpose the replaced box.
Color Kit Plus Box
They asked us if we could figure out how to use the left over boxes, perhaps to ship out a larger two bottle, color kit version that was currently being shipped in an unbranded, generic box. They were not willing to sacrifice their presentation or standards so we accepted the challenge and figured out how to display the products being shipped within the dimensions of the replaced mailer box.
The end result is terrific and the die cut insert we created holds every component securely and visible to the consumer.
Madison Reed + Salazar Packaging = Eco-friendly Packaging
Packaging that is good for the environment goes far beyond exotic materials and minimalist designs. It is about being creative and most of all about being considerate. The easy thing would have been to throw the old boxes away or perhaps recycled them before they had a chance to serve out their purpose. With a little design help, these boxes will serve Madison Reed’s customers well and their product will be delivered in a nice, attractive, branded box. Thank you Madison Reed!
If you want to discuss your shipping container or internal packaging design, whether it is a new application or perhaps a re-design opportunity, please contact us at Salazar Packaging or call us at 630-551-1700.