Packaging and labelling Tag

19 Feb 2009 Organizational Eco-Consistency

Image by tomsaint11 via Flickr We spend a lot of time talking and writing about eco-consistency from a marketing and customer relations perspective, especially in how it relates to secondary packaging. We are convinced that boxes, tape and other packaging materials say something about our green...

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12 Feb 2009 Take Box Sealing Tape to Extremes for Sustainable Packaging

paper box sealing tapesThe standard width of pressure sensitive box sealing tape is 48 mm (2"). The standard width of paper box sealing tape is 72 mm (3").  These standards are both compromises, and as a result, they lead to an unnecessarily high amount of packaging material entering the waste stream. Extreme Pressure Sensitive Tape Solutions 1. For machine applied PST applications, use 36 mm (1-3/4") wide tape. Unless the box is particularly heavy and/or subject to rough shipping conditions, the reduced width will not compromise box integrity. When in doubt, test. It is worth the time to test, though - the payoff is a 12% reduction in the amount of material entering the waste stream.
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29 Jan 2009 How to Persuade Prospects to Buy Your Eco-Friendly Products

High speed conveyor with bar code scanner for ...

Image via Wikipedia

These days, it is increasingly difficult to sell products solely on the basis of their "greenness", particularly if the green product in question is more expensive than the non-green alternative. And even when your green product is less expensive, that may not close the sale. Customers are looking for total value. There is simply too much bottom-line pressure in our recessionary market for customers to think otherwise. Are you communicating the total value of your eco friendly product to your prospect? For example, does your product ...
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13 Jan 2009 For Staples, Eco Friendly Packaging – That ‘s not easy!

I realize I am negatively paraphrasing their marketing slogan but the change is quite appropriate after reviewing the packaging of an order they just shipped to us. As a customer, I admit I love Staples but as a provider of eco-friendly packaging products, and as a citizen of the earth, they are very disappointing.  I am sorry Staples, but picking and packing an order while utilizing sustainable packaging products and procedures, quite frankly, has never been easier. Complainants Exhibit A and B Staples order overpackaged The photo above shows the three items we ordered whose combined volume is 582 square inches. The box they used was a 16” X 10.5” X12.25” high, which provides 2,058 square inches of packing space. Because the box was almost four times larger than it had to be, 600 (un-inflated) square inches of an inflatable void fill product had to be used to fill the oversized void.  Before you think this is just another story of a packer using the wrong box to fill an order, the green “wanna be” picture gets much worse for Staples.
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06 Jan 2009 Citizen Watches Wins Prestigious 2008 Globe Guard Eco-Consistency Award

Citizen Watch Company OK, I will admit we do not yet have an official Globe Guard Eco Consistency award, but if we did, it would be darn prestigious and we would award to Citizen Watch Company. That has to be worth something, right? The fact is that we, like so many others in the green business, are quick to criticize when companies are inconsistent in their packaging. Therefore, we should also be ready, willing and able to point out when they do something positive. Making Sure the Packaging “Fits” the Product Rightsizing is a given but making sure that the package is sustainably appropriate for the product you are selling is an often overlooked detail. It seems logical doesn’t it that if a watch maker creates a watch series they decide to name “Eco-Drive” it is going to appeal to people like me who believe we all use way too many battery powered items in our daily lives. We are also almost certain to scrutinize the packaging and see if it is consistent with the product it contains.
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18 Dec 2008 Why We’re Not Crazy Telling You Not to Buy the Corrugated Boxes We’re Trying to Sell You

CurlyAs a marketing specialist, I myself find it strange that at the same time we're promoting Globe Guard 100% PCW content corrugated boxes, we're writing post upon post telling people how to use less corrugated or no corrugated at all. Well, we definitely want to sell Globe Guard boxes. Being made from 100% post-consumer waste, they are the ultimate in sustainability from a materials standpoint. But at the same time, our experience in packaging tells us this -
The biggest cost saving AND the best environmental consequences come from using less corrugated material in your operation.
That's why we openly encourage corrugated users to use less corrugated, and offer suggestions about how to do it. But the real mystery is this. Why do so many customers fixate on the purchase price of their boxes, when changing their box requirements will produce far greater savings? A couple reasons come to mind.
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