Madison Reed takes great pride in the innovative hair color products they make. Their mission is to make personal care more personal by providing exceptional service and building authentic relationships. Coincidentally, that is identical to our approach to e-commerce packaging.
Madison Reed had a great looking package; (solid purple display box), but they wanted something more compact, lighter and consistent with their healthy and environmental values.
Since 2007, we have been talking about the importance of being “eco consistent” and making sure the packaging does not contradict the green message our customers are trying to convey to their customers. We make “packaging that communicates”™ and have challenged our customers and clients to analyze what their packaging is saying about them, their company and their products. Madison Reed came to us with this challenge in mind and decided to contact Salazar Packaging to help guide them through the process.
E-Commerce Application Review Process
The Design team at Madison Reed was very clear on what they wanted to accomplish, but were also receptive to input. We suggested a corrugated insert made of one material and delivering a 100% recyclable experience. The insert we incorporated into the design is built in and one piece making it easier to order, stock and use. It also enabled us to reduce the overall box size and weight.
Each product component being shipped is visible, attractively displayed and held securely to avoid damage. Madison Reed is so committed to complete customer satisfaction that the design we created underwent some of the most intense and vigorous testing we have ever seen. We were confident going in and the design performed like a champ, keeping each component safe, secure and looking great.
A Clear Path to Fast, Beautiful Results
A change like this does not have to be time consuming and our first meeting with Madison Reed was the Monday after Thanksgiving. Even with the holidays, and the prolonged testing they required, the new package was being shipped by the end of February. People are often amazed at our ability to deliver a new design within a few short weeks because we are wired to do this quickly and perfectly each and every time.
If you want to check out a fantastic hair color company, visit www.MadisonReed.com. If you want to see what we can do for you and your brand, please visit Salazar Packaging or call us at 630-551-1700.