16 Oct 2015 Danone’s New Nutrimom Program Selects Salazar Packaging for their Mailer Boxes
We have been fortunate to create hundreds of beautiful shipping containers for a variety of products for e-commerce or in subscription box applications. However, none have the long term positive impact potential as the series of boxes we just made for Nutrimom.
Nutrimom is a brand of Nutricia Early Life Nutrition, a part of Danone (Dannon, Evian, etc.) and their new program is designed to provide nutritious products and guidance to expectant mothers and babies, as their needs change from early pregnancy through post-delivery. It is a terrific, new program and they wanted their packaging to be every bit as unique.
The Packaging Challenge
The Nutrimom program requires over twenty different product variations and combinations shipping at different times, to the expectant moms with varying needs. Our objective, as always, was to create as few packaging SKU’s as possible for the client to minimize inventory and maximize the customers’ purchase quantities, dramatically reducing their cost. Remember, buying more of fewer box sizes will always result in greater savings and remarkably we were able to reduce the number of shipping boxes to just four sizes.
The other potential problem was the variety of shapes, sizes and weights of the products being shipped within the boxes. We needed to avoid product to product damage but because of the number of combinations being shipped, we were not able to use traditional die cut inserts. So the best solution was to create simple, low cost dividers that would be easier and quicker to pack, reducing labor costs as well.
The team at Danone and their graphics people created a beautiful design, but it included a combination of thin lines that are positive printed as well as reverse printed (see photos). With a little tweaking of their initial design and utilizing the right print plates for the job, we improved printability on the exterior of the box. They also wanted bright colors inside the box so we managed the board and ink combination for the perfect end results.
If you are looking for a gift for a mom-to-be you know, a subscription to Nutrimom would be perfect. If you are in need of expert guidance to design, or redesign your e-commerce or subscription box, contact Salazar Packaging or call us at 630-551-1700 for a no cost application consultation.