01 May 2018 Cirkul Selects Salazar Packaging for their exciting new product!
Cirkul Selects Salazar Packaging for their exciting new product!
As I have written before, one of the best parts of being a direct to consumer packaging designer is seeing new products, in some cases, long before the public does. We can often pick out the ones that we know are destined to be great hits and Drink Cirkul is one of them. As soon as we saw an early version of this last year we knew it had great potential and time has proven us correct.
Don’t call it a water bottle!
You can check out their web site at www.drinkcirkul.com and it is so unique the term water bottle does not nearly do it justice. I would be tempted to call it a “portable flavored drink dispenser” because it allows the consumer to select their favorite flavor and degree of flavor intensity for their water and adds it to each sip as needed. It does not discolor the water or create an unpleasant smell to the sealed container.
The only challenge is deciding which one of their many delicious flavors you want. My two granddaughters love Fruit Punch and Raspberry Lemonade, my wife prefers Mixed Berry and my favorite is Lemon Lime. They are all terrific and we have never been so well hydrated and pleased with the taste.
Great products deserve great packaging
When Cirkul contacted us, they knew they wanted something eye catching that would show off their unique gradated logo and graphic design. They also wanted to show the colorful detail of their flavors and they required a custom die cut insert that would hold the unusual product shapes during shipping.
We quickly determined the best printing option for them was digital, so they could easily change artwork, add flavors, etc. as the product line grows and they could have their graphic design presented exactly the way they envisioned it. We helped design the insert, and after several versions and mock ups, we are proud to have contributed in a small way to the success of such a terrific product.
If you are looking for a flavorful way to stay hydrated this summer, I would urge you to check out the Drink Cirkul web site and try one or more of their delicious flavors. If you are looking for a resource that understands and specializes in custom printed DTC packaging, contact us at Salazar Packaging or call us at 630-551-1700. We would love to feature your product and packaging in a future blog post. If you would like to learn more about digital printing and what it can do for you, please visit our newest web site, www.DigitalBoxPrinter.com