It would be a beautiful and greener world if these two goals could be met as one and the same, but unfortunately life and being green are not that simple. So as a business person, serving a predominantly green customer base, which way do you go?
Survey after survey indicates consumers are indeed willing to give up some degree of convenience in exchange for greener packaging but are they willing to forgo safety, security, freshness, or even product cleanliness? In most cases the answer is no, especially if there is a good option available. There is indeed a limit to how much most consumers are willing to sacrifice for the environment.
At the risk of further angering packing peanut manufacturers, a perfect example of this dilemma is foam peanuts, shells, or any other shape of this controversial product. I recently met with a customer who proudly proclaimed he was using an eco-friendly foam peanut product that would degrade in water. In over thirty years I have never won an argument with a customer so there was no way I would debate the merits of the product, or the science behind it. I am sure his void fill product will indeed dissolve if exposed to water, and I have no idea on the content of the watery goo that is sure to result in the process or where it winds up in the environment.