Environmentally friendly Tag

29 Jan 2009 How to Persuade Prospects to Buy Your Eco-Friendly Products

High speed conveyor with bar code scanner for ...

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These days, it is increasingly difficult to sell products solely on the basis of their "greenness", particularly if the green product in question is more expensive than the non-green alternative. And even when your green product is less expensive, that may not close the sale. Customers are looking for total value. There is simply too much bottom-line pressure in our recessionary market for customers to think otherwise. Are you communicating the total value of your eco friendly product to your prospect? For example, does your product ...
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09 Dec 2008 Can “Cohesive” Packaging be Green Packaging?

== Summary == Universal recycling symbol outli...

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The world of packaging is changing very rapidly and what was not green a year ago may be very sustainable today. A recent customer project has motivated me to do some research in an effort to update my knowledge base in this rarely used but usually fairly effective and efficient form of packaging. What is cohesive packaging? Unlike an adhesive product that is designed to stick to everything, cohesive material will only stick to itself. Most often a product is “sandwiched” between two layers of the cohesive material forming a fairly secure seal around the perimeter of the product but not sticking to the product. Most often this method of packaging is used to ship books, CDs, DVDs and other relatively flat products through the mail stream.
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16 Oct 2008 Eco-Friendly versus Customer Friendly

Foam peanuts.

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It would be a beautiful and greener world if these two goals could be met as one and the same, but unfortunately life and being green are not that simple. So as a business person, serving a predominantly green customer base, which way do you go? Survey after survey indicates consumers are indeed willing to give up some degree of convenience in exchange for greener packaging but are they willing to forgo safety, security, freshness, or even product cleanliness? In most cases the answer is no, especially if there is a good option available. There is indeed a limit to how much most consumers are willing to sacrifice for the environment. At the risk of further angering packing peanut manufacturers, a perfect example of this dilemma is foam peanuts, shells, or any other shape of this controversial product. I recently met with a customer who proudly proclaimed he was using an eco-friendly foam peanut product that would degrade in water. In over thirty years I have never won an argument with a customer so there was no way I would debate the merits of the product, or the science behind it. I am sure his void fill product will indeed dissolve if exposed to water, and I have no idea on the content of the watery goo that is sure to result in the process or where it winds up in the environment.
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30 Jun 2008 Five Reasons Why Green is Here to Stay

Reason #1 -This environmental interest is generational. We baby boomers generally have some mild eco interest; the Gen X population is much more involved and concerned, while the Gen Y age group is downright passionate about it. Combined this fact with the green initiatives by big business and the corporate world, and understand we are witnessing a dramatic, decisive and irreversible trend, not a passing fad.
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