We spend a lot of time talking and writing about eco-consistency from a marketing and customer relations perspective, especially in how it relates to secondary packaging. We are convinced that boxes, tape and other packaging materials say something about our green commitment and that it should be consistent with our products and green messaging. Simply put, “walk the walk’.
A different type of eco-consistency also merits discussion and that is making sure our companies and all the people within them are receiving and sending the same green message the same way.
Ideally, whether our customers speak with the CEO or the order picker and packer in the warehouse, the customer gets the same green message from both. The customer should realize that sustainability is not a company promotion or event; sustainability is a culture that permeates the entire organization.
This idealistic and worthwhile goal is not always the reality, even at some of the greenest companies in America. This is the subject of an article I wrote that was just posted on GreenBiz.com and I hope you will take the time to read it and comment on it.