Posted on January 12, 2015 by Dennis Salazar

The Beauty of Semi-Custom Packaging for E-commerce and Subscription Box Programs

A quick stroll through our new photo gallery section at our Salazar Packaging web site quickly shows the great variety of looks and designs we have helped our customers create. The minimalists typically prefer very little ink and the use of soft, subtle colors. Others believe in creating a memorable design by using lots of ink in bright or dark colors. Neither approach is wrong, as long as it is consistent with your products and brand.

Here is a closer look at some more recent boxes we’ve done that have created great looking boxes by using our semi-custom box sizes and adding their own bold graphic designs.

9-6-2 mailer box black over whiteWellpod – you can never go wrong with basic black, especially for a cosmetic or beauty product. The problem is that black or any solid dark color can prove difficult to print using a flexographic process on corrugated board. Wellpod trusted us with the packaging for their new beauty product line and the results were terrific using our standard 9x6x2 top lock mailer shipping box. Their site is worth waiting for and will be ready for business soon at

dark brown over white mailer boxBush & Leavenworth – they describe themselves as a clothing brand designed for creative people and they are quite consistent down to their shipping boxes. They took our basic 13x13x3 box and created a great looking mailer box with minimal copy outside and great graphics inside – all in a beautiful dark brown. Check out their site which is equally unique and eye catching.

8-9-4 one color with screensJoe’s Brew Club – If you are a coffee lover you will undoubtedly enjoy their product, site, and new box. They took our stock 8x9x4 box, and by using screens, created a very attractive three color look using only one color, minimizing ink and print plate cost.

S9-6-2 mailer box with printing inside and outkosh Box – This new DEKA box program delivers full size Japanese snacks to their subscribers. They also used our very popular 9x6x2 box but probably created the brightest design we have ever printed. You think the bright yellow exterior is bold until you open the box and realize the inside turquoise is even bolder.

What is semi-custom packaging?

Essentially it is using a box size that we already have a cutting die for to save time and money. We have over forty available sizes so we can usually satisfy almost every dimensional need, avoiding an additional one week delay for cutting die manufacturing, not to mention the typical $600 to $800 cost.

The minimum run is only 1,000 boxes and we can usually ship a first time order within two weeks of receiving final, approved art.

Not quite ready for custom printed packaging?

Take a look at the stock die cut mailers sizes available on our green packaging store at These mailers are available in one bundle minimum quantities (usually 25 or 50 boxes) and can be easily branded using labels you can print on an as needed basis. It also makes the transition to custom printed boxes much easier, later when you are ready.

Contact us at or call us at 630-551-1700 for a confidential, no cost, and no obligation review of your needs.

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