28 Jun 2010 Let’s Talk about Sustainable Packaging
Over the course of the last three years I have been privileged to share my, at times, unusual perspective on eco friendly packaging with many audiences ranging from high school students to the International Housewares Show. I truly work to make each presentation conversational and a dialogue rather than a monologue, and I would like to interact with your group.
Green Expectations versus Deliverable
It is not easy to speak for an hour or less on a subject as broad and complex as sustainable packaging. I also realize in many cases the audience can vary from the incredibly well studied and knowledgeable to someone who is just beginning their search for answers.
Sustainability can also be a very emotional topic for many people and they often come to a presentation hoping if not expecting a speaker to confirm their own firm position and opinion about a specific product or process. Anyone expecting easy, simple answers is likely to be disappointed because there are few to be found in the many complicated and constantly changing areas of packaging and sustainability.
The Cost of a Green Speaker
In most cases, the cost is minimal to free. Like anyone else I have a speaking fee chart but rarely does it apply. I often deviate from my “price list” based on the following variables:
• Who is paying the bill? Is my client a large corporation or a non for profit?
• Who is the audience and are they paying a fee to someone to be there? If they are there at no cost, I am not likely to charge for my services.
• Is the event being held in a city that I can travel to economically and does it work in conjunction with my other travel plans?
• If not, are travel expenses being reimbursed?
• Is there an opportunity for me to engage with members or participants at a conference or meeting? Picture me at a roadside holding a 100% PCW corrugated sign that reads: “I work for contacts”.
If you have an event coming up and are interested in having a green speaker as part of your agenda, give me a call. If the “fit” is right for both of us, I think you will find my thoughts and content a little different from the usual approach to the important but somewhat dry topic packaging sustainability.
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