by Dennis Salazar | Jan 29, 2009 | Sustainable Perspective
Image via Wikipedia These days, it is increasingly difficult to sell products solely on the basis of their “greenness”, particularly if the green product in question is more expensive than the non-green alternative. And even when your green product is less...
by Dennis Salazar | Jan 13, 2009 | Sustainable Perspective
I realize I am negatively paraphrasing their marketing slogan but the change is quite appropriate after reviewing the packaging of an order they just shipped to us. As a customer, I admit I love Staples but as a provider of eco-friendly packaging products, and as a...
by Dennis Salazar | Oct 9, 2008 | Sustainable Perspective
One of the sure signs that you are getting old is when you realize you unintentionally and often make references to characters and things that were popular long before younger people you may be speaking to were even born. That may be the case with the above title....
by Dennis Salazar | Sep 23, 2008 | Salazar News
Our marketing director, Brad Shorr, and I are very different in many ways but one thing we have in common is a good appreciation of humor. With all the confusion, contradictions and misinformation in sustainable packaging, it is not always easy to find the humor in it...
by Dennis Salazar | Jul 8, 2008 | Salazar News
Dennis Salazar is maintaining a busy schedule promoting sustainable packaging on the Web and all around the U.S. Here’s a schedule of recent and upcoming activities. June 24, 2008 – Dennis recently did a podcast on Better Process with Ken Rayment. It...
