Everything today is being scrutinized for its impact on the environment and on each of us as human beings. The old adage of “you are what you eat” is proven true and in terms of cosmetics, people now realize your skin is indeed your largest organ and what you apply on the surface has a way of working its way inside.
I applaud this awakening and focus on external and internal health, and whether it is pure, organic, or simply just good for you and tasty, this is a very good thing. And in terms of a market, it is growing rapidly and growing skeptical even faster thanks to the prevalent green washing and outright deception we see in the market.
Eco Consistency Is Not Optional
To address that skepticism, manufacturers and distributors find themselves in a position where sending a consistent eco message is vitally important. Emails and phone calls stating, “love the product, hate the packaging” are commonplace and should be expected from eco and health conscious customers.
That concern is not just limited to the primary/retail/direct contact packaging, it also applies to the secondary packaging being shipped into those customer’s homes. The boxes, tapes, void fill and labels are always seen before the product and it is a mistake to think the recipients ignore them.
Three Companies that Realize the Importance of Green Secondary Packaging
Stonyfield Farm – One of the leading green companies in the world known for their delicious yogurts and dairy products.
Zosimos Botanicals – Manufacturer of natural handmade cosmetics, perfumes and toiletries.
Earth Turns – Internet supplier of name brand health supplements, health bars and personal care products
What these companies all have in common is their unflinching commitment to being as eco friendly as possible and their use of 100% PCW Globe Guard boxes to communicate a consistent and constant positive green message. We are most grateful for their trust in our brand to help them reinforce their brand.
Please let us know how we can help you accomplish the same and save money in the process as well.
Visit the Globe Guard ® Green Packaging Store for –