When you are in the printing business, shipping envelopes, e-commerce mailer boxes, or subscription boxes, one of the things you look forward to this time of year is when Pantone announces the Color of the Year for next year. I know, it’s not an exciting industry, but it is interesting, and we enjoy it.
The color selected for 2024 is “Peach Fuzz”, otherwise known as Pantone 13-1023. It has been described as “a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration.” We think it is a great looking color and undoubtedly, we will probably print a variety of packaging this year with the new, soon to be popular color.
Nearly 2,500 Pantone colors for packaging and counting.
The Pantone color matching system helps us make sure the color, your graphic artist, you, we, and the guy at the press see are all the same color. If you can imagine how close in appearance that many colors can look, you can also understand how easy it would be for a missed match. Understanding how important color consistency and your branding are to you, we use every imaginable tool to satisfy your requirements.
How colors are influenced by substrates.
Check out the first related post below for more information but we have been doing this long enough to know that every color prints differently on:
- Paperboard versus corrugated board substrates
- Impact of temperature and humidity on different materials
- White board versus brown kraft corrugated board
- On corrugated boxes – 32ECT versus 200#test
- On corrugated boxes – E-flute versus B-flute, versus C flute
- Inside of any box or carton, compared to the outside surface
Add to this the variables of ink and coatings and color consistency is not nearly as easy as it may appear.
This is going to make us sound really, really old but the team who will be helping you manage your project have a combined experience, approaching one hundred years! Bottom line, work with someone who knows more about printing on packaging than you do. Just tell us what you want, and we will show you how to make it happen. Call us at 630-551-1700 or contact us through this web site to discuss your needs.
BTW, the early favorite for 2025 color of the year – Future Dusk, a deep blue-violet shade also known as 129-35-18, so place your bets now, or maybe get a jump on your competition.