Those of us who have been in packaging for a few decades know that the rules were pretty firm: you use paperboard for custom printed retail packaging and corrugated board for shipping applications. Period.
However, that strict line has become fuzzy over time, thanks to improved ink and substrates in corrugated packaging, but more importantly, a demand by the market for dual purpose packaging. That is packaging that has great graphics for retail display AND can also serve as a shipper for e-commerce applications.
Genial Day – Great New Product for Women
They were looking for dual purpose packaging and after considering a paperboard folding carton, saw some of the great looking corrugated boxes we have created on our website gallery.
After reviewing their application and graphics requirements, we were pleased to tell them we could direct print using a lower cost flexographic print process and help them avoid a much more costly litho label process. (See first “options” related blog post below).
Keep in mind not all graphics are able to be printed using a flexographic print process but because we are used to printing high quality, challenging designs, it was a good fit for us. For a little cleaner look we also suggested triple white board that eliminated the brown fluting visible on the cut box edges. The end result is a great looking, custom printed box at the lowest possible cost.
Check out the Genial Day web site and Kickstarter video.
Paperboard is an Available Option
Please understand, we are not anti-paperboard. We makes boxes, cartons and trays in paperboard as well as corrugated. The key however, is to use the correct substrate for each application. Since we offer both board options, we never have to force an application into a material that is not right for the customer or the product being packaged.
What is the right product and process for you? A free and brief consultation with one of our branded packaging advisors is sure to get you on the right path. Do not hesitate to contact us at Salazar Packaging or call us at 630-551-1700. We look forward to helping you with your project.