With all due respect to my fellow men, I have to admit I do enjoy working with women on packaging graphics projects because they are not shy about color and design. Women love color and they know how to use it. Here are a couple of great examples of custom printed mailer boxes we have recently had the pleasure of helping to create:
Darby Smart – one color on white design
If you are the creative type and enjoy creating something to decorate your person or home, Darby Smart is a great new web site to visit. You can buy “kits” for everything from jewelry to hanging pots for your houseplants. The end result is beautiful and you have the unique blend of pride and pleasure that can only be gained by DIY (doing it yourself).
Seasons Box – one color on kraft (brown)
I admit the printing is nice as is the attractive shade of purple on this box. However, what really makes it is the liberal way the purple is used and the great “falling leaves” design that is consistent with the name and brand.
Take a look at this neat web site that enables customer/subscribers to see the products they are receiving in the current box. Seasons Box offers some very nice, high quality products that are unique and not found in other subscriber programs.
Check out: https://seasonsbox.com/
Lessons in the Custom Printing of Mailer Boxes
Here are a few things we can all learn from the two ladies who created these beautiful boxes:
- Your box does not have to be printed in several colors to be eye catching. Both of these maximize the use and impact of just one color.
- If you know me, one of my favorite sayings is “ink is cheap” and while a virtual flood coat like you see on Darby Smart is a little more expensive than a conservative “logo and web address design”, the price difference is pennies so don’t be afraid to go for it.
- You never know what surface the customer/recipient is going to focus on so make sure all of your panels communicate and are memorable.
We are not graphic artists but we understand how to minimize your cost while maximizing the first impression your packaging makes to your customers. Our experience typically saves money and precious time because we help you make informed decisions that will have you delighted with the end result.
Contact us if you have any questions about your subscription program packaging and please see some of the following posts below for additional tips and suggestions.