It’s difficult to believe that we’ve been doing this for three years, but this week marks the third anniversary of the launch of our popular blog. In 2008, our then-marketing director Brad Shorr urged us to blog and share what we know and what we do, with the world.
I reluctantly agreed, even though operating a business that openly ran contrary to my nature as well as my experience in the packaging industry, where you learn to never, ever risk educating the competition.
Nearly 300 blog posts later, I am thrilled by the results of our outreach and even more grateful for the people and companies it has brought into our lives. If we have educated a competitor or two along the way, it was a small price to pay for the information we’ve been able to share with hundreds, if not thousands, of people, as well as the relationships we have made.
One of the things we most appreciate is the feedback we receive from our ISP readers, which is quite often sent to us offline. To commemorate this three year milestone we’ve shared a few of the most frequently asked questions.