by Dennis Salazar | Jan 29, 2009 | Sustainable Perspective
Image via Wikipedia These days, it is increasingly difficult to sell products solely on the basis of their “greenness”, particularly if the green product in question is more expensive than the non-green alternative. And even when your green product is less...
by Dennis Salazar | Jan 15, 2009 | Sustainable Products
Printing a logo and/or a brief sales message on paper box sealing tape or corrugated boxes makes total sense from a marketing perspective. The cost is minimal The message is usually seen by several people as the package moves through the distribution chain Printing...
by Dennis Salazar | Jan 13, 2009 | Sustainable Perspective
I realize I am negatively paraphrasing their marketing slogan but the change is quite appropriate after reviewing the packaging of an order they just shipped to us. As a customer, I admit I love Staples but as a provider of eco-friendly packaging products, and as a...
by Dennis Salazar | Jan 6, 2009 | Sustainable Perspective
OK, I will admit we do not yet have an official Globe Guard Eco Consistency award, but if we did, it would be darn prestigious and we would award to Citizen Watch Company. That has to be worth something, right? The fact is that we, like so many others in the green...
by Dennis Salazar | Dec 18, 2008 | Sustainable Products
As a marketing specialist, I myself find it strange that at the same time we’re promoting Globe Guard 100% PCW content corrugated boxes, we’re writing post upon post telling people how to use less corrugated or no corrugated at all. Well, we definitely...
