by Dennis Salazar | Jan 13, 2025 | Ecommerce Packaging, DTC Boxes
Even though we are now almost an 18-year-old company, my wife/partner and I vividly recall when every penny we spent was a major expense and decision. It seemed each day; we proved the well-known new business adage: “it will take twice as long and cost twice as much...
by Michael Boik | Dec 27, 2024 | Packaging Solutions, Ecommerce Packaging, Culture
The origin of the unboxing video boom can be traced back to 2006 when the term began to gather traction according to Google Trends. It hasn’t showed any signs of slowing, as videos are everywhere now, trying to capture the unboxing moments of new product releases by...
by Alan Wright | Dec 12, 2024 | Information Center
Thinking about social media marketing? At Salazar Packaging, we have had, like most companies, mixed results — but have acquired nearly two decades of social media marketing experience. While the costs and opportunities differ for every firm, we hope the following...
by Alan Wright | Nov 26, 2024 | Sustainable Perspective
Everybody enjoys a Thanksgiving turkey, but packaging turkeys … not so much. Below we present to you seven particularly unappetizing packaging products that have come and gone over the years — or have come, stayed, and really need to go. Packaging’s Champion Turkey –...
by Dennis Salazar | Oct 22, 2024 | Ecommerce Packaging, Information Center
I enjoy reading Packaging World Magazine, although most of the articles and information they provide does not apply to our current DTC customer base. For example, high speed automation and robotics are not something they can take advantage of. However, as an old...