Packaging Tag

05 Feb 2009 Sustainable Packaging Update 2 – Cornerboard

cornerboard Cornerboard is that L shaped laminated paper board product usually placed on the vertical corners and or possibly on the horizontal top corners of a strapped or stretch wrapped pallet. Some may wonder why we chose that particular “ancillary packaging” product to highlight on a blog focused of sustainability but cornerboard is indeed functional, and offers benefits in several key areas. Even though it usually results in a better looking, “squarer” pallet of product, it is anything but decorative or excessive. We believe corner board can be very sustainable in its construction and in its use. Reducing Corrugated with Eco Friendly Cornerboard? Customers are often able to substantially reduce the thickness (and cost) of their boxes by adding cornerboard to their pallets. Board weight of corrugated boxes is usually determined by the “worst case” scenario, even though those challenging circumstances (for example, double stacking of pallets) do not always occur. Why not use a lighter board for your boxes and add the support with corner board when it truly is necessary?
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29 Jan 2009 How to Persuade Prospects to Buy Your Eco-Friendly Products

High speed conveyor with bar code scanner for ...

Image via Wikipedia

These days, it is increasingly difficult to sell products solely on the basis of their "greenness", particularly if the green product in question is more expensive than the non-green alternative. And even when your green product is less expensive, that may not close the sale. Customers are looking for total value. There is simply too much bottom-line pressure in our recessionary market for customers to think otherwise. Are you communicating the total value of your eco friendly product to your prospect? For example, does your product ...
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20 Jan 2009 Sustainable Reasons to Use Paper Box Sealing Tape

globe guard printed paper box sealing tapes We have been very successful recently helping customers convert from plastic to paper box sealing tape, especially custom printed paper tape. These conversions are usually quite painless after the customer invests in a good water activated tape dispenser and concludes that 3” wide paper tape is NOT necessarily more expensive because it is wider, than the obviously narrower 2” plastic tape they are accustomed to using. How to Compare Radically Different Packaging Tapes The normal tendency when comparing paper to plastic tape cost is to determine a common unit of cost for easy comparison. Since plastic tape is sold in cases of rolls that usually specify yards per roll and paper tape is typically sold in cases of rolls that are measured in feet per roll, a little math is required, but very little. It is relatively easy to arrive at a cost per foot for both tapes but that is only part of the story. The real cost is yet to be determined because the person using the products rarely uses the same amount of both products.
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18 Dec 2008 Why We’re Not Crazy Telling You Not to Buy the Corrugated Boxes We’re Trying to Sell You

CurlyAs a marketing specialist, I myself find it strange that at the same time we're promoting Globe Guard 100% PCW content corrugated boxes, we're writing post upon post telling people how to use less corrugated or no corrugated at all. Well, we definitely want to sell Globe Guard boxes. Being made from 100% post-consumer waste, they are the ultimate in sustainability from a materials standpoint. But at the same time, our experience in packaging tells us this -
The biggest cost saving AND the best environmental consequences come from using less corrugated material in your operation.
That's why we openly encourage corrugated users to use less corrugated, and offer suggestions about how to do it. But the real mystery is this. Why do so many customers fixate on the purchase price of their boxes, when changing their box requirements will produce far greater savings? A couple reasons come to mind.
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04 Dec 2008 In a Rotten Economy, Green Packaging Is More Important than Ever

SAN FRANCISCO - APRIL 22: A child's toy and p...

Image by Getty Images via Daylife

Some fear that a rotten economy will spoil the green packaging movement. The thinking goes, if people must choose between saving the world and saving their business, they'll save their business. That's true. However, the underlying assumption there is that green packaging is more expensive and therefore bad for business. That assumption is incorrect. Green packaging is (or should be) less expensive, and therefore more valuable than ever in times of economic hardship. It's important to distinguish between a packaging product's purchase cost and cost in use. Some green packaging carries a higher purchase cost than the non-green alternative, and some green packaging doesn't. Recycled packaging papers are less expensive than virgin equivalents. Recycled plastic materials can go either way, but are generally lower priced. What's more significant is the cost in use of green packaging. A green packaging strategy (and it's important to think about packaging as a whole, not look at packaging components individually) should reduce overall cost -
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28 Oct 2008 Corrugated Partitions Are a Fine Sustainable Packaging Option

Corrugated Partitions Somewhere along the line, corrugated (and chipboard) partitions fell out of favor as an inner packing material. A lot of it had to do with a desire to reduce corrugated usage and unit cost - both good objectives. However, corrugated partitions can sometimes reduce overall packaging usage and unit cost, while providing a number of other important sustainable benefits.
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17 Jun 2008 Pitfalls of Hand Me Down Packaging

I have never been shy about speaking my mind and my interest and concern for the environment and how it relates to the packaging industry is no exception. While I sincerely try not to bore friends who may not be like minded, I rarely turn down an opportunity to speak before a welcoming audience and recently I was invited to make a presentation for the green business people attending the Earth Now Expo in Las Vegas. Even though I am usually expected to teach during this type of presentation, I enjoy participating for many reasons but mostly because of what I learn through the experience. This particular audience consisted mostly of new and small e-commerce businesses, some of which did not even have their green store websites in operation yet. Many of these people have sincere and pure eco motives, as well as great business plans but very little experience in the packaging industry where I have literally grown up in, and some would say, grown old in. What I learned is that many of these new entrepreneurs place very little value on one of their most precious resources – their own time and talent.
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