by Dennis Salazar | Mar 22, 2024 | Ecommerce Packaging
A couple of years ago, (the first time I heard about flexographic “transparent” inks being used to print corrugated boxes), I flashed back to the 60’s. On the back of almost any comic book, you would find ads for all types of gimmicky items including X-ray Glasses,...
by Dennis Salazar | Feb 27, 2024 | Ecommerce Packaging
In 1995, almost thirty years ago, car maker, Volkswagen launched one of its most successful and memorable ad campaigns ever, the slogan was “Drivers Wanted”. Those ads still stand out in the long history of a company known for their clever and effective marketing....
by Michael Boik | Feb 21, 2024 | Ecommerce Packaging
Sometimes we in the industry may take for granted our knowledge of the processes of box printing. Many custom packaging buyers may not know the ins and outs of how their boxes are printed, but rather are more focused on bottom-line details such as costs, lead times...
by Dennis Salazar | Aug 17, 2023 | Ecommerce Packaging
One of our favorite customers is a company with incredibly creative minds and very talented graphic artists. They can afford to be creative because they send out a two or three different boxes to their clients each year and their goal is to make each standout from the...
by Dennis Salazar | Oct 20, 2021 | Blog, Inside Sustainable Packaging
As we often say, the right color or combination of colors can make a huge difference in the overall look and feel of your box. We are not graphic designers or graphic artists but after printing millions of boxes each year, we have a pretty good idea of what works and...
