by Dennis Salazar | Sep 10, 2024 | Ecommerce Packaging
Many box customers who seek our advice believe the only way they can print attractive colors onto corrugated is to print them over white board. While it is true, utilizing white board under almost any ink color will result in brighter, truer color match. However,...
by Dennis Salazar | Jul 17, 2024 | Ecommerce Packaging
In our B2B (business to business) world, you rarely hear of a packaging company offering a “sale price” or special promotion. Those who do are guilty of using a little sleight of hand to make their pricing look better than it really is. For example, “30% off on...
by Michael Boik | Jul 10, 2024 | Ecommerce Packaging
Scams are seemingly everywhere nowadays, and some are far more obvious than others. We’ve all seen the email in our inbox from an unrecognized, questionable-looking email address with a poorly-written, grammatical nightmare of a message trying to get us to click a...
by Dennis Salazar | Mar 22, 2024 | Ecommerce Packaging
A couple of years ago, (the first time I heard about flexographic “transparent” inks being used to print corrugated boxes), I flashed back to the 60’s. On the back of almost any comic book, you would find ads for all types of gimmicky items including X-ray Glasses,...
by Dennis Salazar | Feb 27, 2024 | Ecommerce Packaging
In 1995, almost thirty years ago, car maker, Volkswagen launched one of its most successful and memorable ad campaigns ever, the slogan was “Drivers Wanted”. Those ads still stand out in the long history of a company known for their clever and effective marketing....
