by Alan Wright | Feb 17, 2025 | Information Center
If you’re starting a business or uncertain who your best target customer is, understanding the difference between B2B and B2C is important. Since we work on packaging solutions for so many companies in this situation, we thought we’d put a spotlight on the most...
by Alan Wright | Jan 21, 2025 | Information Center
It seems as though every company on earth is pushing hard for customers to write online reviews. This marketing strategy has some obvious upsides, but unless the campaign — and soliciting online reviews must be conducted as a campaign — you could end up doing your...
by Alan Wright | Jan 8, 2025 | Ecommerce Packaging, DTC Boxes
Believe it or not, your corrugated or chipboard shipping containers can play a part in your marketing campaigns. What follows are ideas for putting your boxes to work over and above protecting your products during shipment. We always encourage our customers to squeeze...
by Alan Wright | Dec 12, 2024 | Information Center
Thinking about social media marketing? At Salazar Packaging, we have had, like most companies, mixed results — but have acquired nearly two decades of social media marketing experience. While the costs and opportunities differ for every firm, we hope the following...
by Alan Wright | Nov 26, 2024 | Sustainable Perspective
Everybody enjoys a Thanksgiving turkey, but packaging turkeys … not so much. Below we present to you seven particularly unappetizing packaging products that have come and gone over the years — or have come, stayed, and really need to go. Packaging’s Champion Turkey –...
