by Dennis Salazar | Apr 4, 2024 | Ecommerce Packaging
Over the last 17 years we have met many customers who really wanted to get rid of hand wrapping or loose fill packaging to protect their products being shipped. They realized the cost and the labor required by that type of packaging was substantial and, in most cases,...
by Dennis Salazar | Mar 22, 2024 | Ecommerce Packaging
A couple of years ago, (the first time I heard about flexographic “transparent” inks being used to print corrugated boxes), I flashed back to the 60’s. On the back of almost any comic book, you would find ads for all types of gimmicky items including X-ray Glasses,...
by Dennis Salazar | Mar 15, 2024 | Ecommerce Packaging
Every e-commerce company ever launched will eventually discover their packaging cost goes far beyond the price of a mailer box or mailer envelope. Unfortunately, this realization usually comes long after business plans are written, resale pricing is determined, and...
by Dennis Salazar | Feb 27, 2024 | Ecommerce Packaging
In 1995, almost thirty years ago, car maker, Volkswagen launched one of its most successful and memorable ad campaigns ever, the slogan was “Drivers Wanted”. Those ads still stand out in the long history of a company known for their clever and effective marketing....
by Michael Boik | Feb 21, 2024 | Ecommerce Packaging
Sometimes we in the industry may take for granted our knowledge of the processes of box printing. Many custom packaging buyers may not know the ins and outs of how their boxes are printed, but rather are more focused on bottom-line details such as costs, lead times...
