Green Business Tag

19 May 2011 Grouples (pronounced: grup’ els) Are Green Couples Making a Living While Making a Difference

1820 HouseThis past weekend, Lenora, my wife/business partner, and I attended Green America’s Chicago version of their Green Festival. As usual, we had a great time seeing a wide variety of new green products and meeting some really nice people in the process. For the very first time, we also realized how many husband and wife couples have become green entrepreneurs and are enjoying building a green business together. Some are applying their past experience and skills, or in some cases they are utilizing brand new, previously undiscovered talents. In either case, they have teamed up with their significant other and together are making an equally significant difference in the irreversible green trend we are all witnessing. Maybe it’s a sign of the economic times or a result of the continued interest and growth in sustainability that has helped to create these husband and wife green teams. Or perhaps it is simply that no one other than a loving life partner would be willing to work as long or as hard, and in many cases for little or no immediate compensation. Certainly the sacrifices of owning your own business are many, but so are the benefits when you both enjoy and are totally committed to what you are doing. The festival was filled with many wonderful “grouples” stories, and I would like to share a few with you.
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