by Dennis Salazar | Mar 22, 2024 | Ecommerce Packaging
A couple of years ago, (the first time I heard about flexographic “transparent” inks being used to print corrugated boxes), I flashed back to the 60’s. On the back of almost any comic book, you would find ads for all types of gimmicky items including X-ray Glasses,...
by Dennis Salazar | Mar 15, 2024 | Ecommerce Packaging
Every e-commerce company ever launched will eventually discover their packaging cost goes far beyond the price of a mailer box or mailer envelope. Unfortunately, this realization usually comes long after business plans are written, resale pricing is determined, and...
by Dennis Salazar | Feb 27, 2024 | Ecommerce Packaging
In 1995, almost thirty years ago, car maker, Volkswagen launched one of its most successful and memorable ad campaigns ever, the slogan was “Drivers Wanted”. Those ads still stand out in the long history of a company known for their clever and effective marketing....
by Dennis Salazar | Jan 24, 2024 | Ecommerce Packaging
The most popular type of box used for DTC (direct to consumer) shipping remains the basic die cut mailer. There are many slight variations and names for this style of box including presentation box, one piece mailer, and some even still call them literature mailers...
by Dennis Salazar | Jan 10, 2024 | Packaging Design
Call it tipping overdose or “tipflation”, tipping has recently become a very contentious topic. In my youth I worked as a server and at least two of our kids have worked in food service, so I can sympathize and appreciate the hardworking people who earn a living...
