custom shipping tape Tag

17 Aug 2010 Branding and Messaging Goes Way Beyond Sustainability

We are firm believers in branding and our customers notice and appreciate the fact that every Globe Guard box we make has our logo proudly printed on the bottom for all to see. However, every once in a while we are involved in a packaging application that really makes us think about the non-business messaging we communicate to others.

Sennco Solutions Custom Printed Tape Chris Marszalek, the president and co-founder of Sennco Solutions, has become a close friend as well as a valued customer. Anyone who has ever met Chris will tell you he is a savvy business man, a loving husband and father, and an incredibly hard worker, but what is most notable is that Chris is a devoted Christ follower. His faith and God are important to him and he does not hesitate to allow his faith to influence his business life, in fact he would be the first to tell you, he wouldn’t have it any other way. That is why we were not totally surprised when Chris told us he wanted to print one of his favorite Bible verses on his box sealing tape. Proverbs 16:20 – “Blessed is he who trusts in the LORD”. Certainly a request we don’t hear every day but one not totally unexpected from a man like Chris.

Sennco Solutions is a leading designer and manufacturer of retail, anti-theft devices so you could say they are in the business of keeping honest people honest. If his new tape was going to communicate a marketing message, he could have easily selected a different Bible verse directed at dishonest behavior or even printed the quite appropriate Eighth Commandment on his tape – Thou shall not steal. That would have been clever and eye catching, but this was not about marketing or being clever, it is about communicating who Chris is and what he believes.