17 Aug 2010 Branding and Messaging Goes Way Beyond Sustainability
Posted at 08:58h
in Sustainable Perspective
We are firm believers in branding and our customers notice and appreciate the fact that every Globe Guard box we make has our logo proudly printed on the bottom for all to see. However, every once in a while we are involved in a packaging application that really makes us think about the non-business messaging we communicate to others.

Sennco Solutions is a leading designer and manufacturer of retail, anti-theft devices so you could say they are in the business of keeping honest people honest. If his new tape was going to communicate a marketing message, he could have easily selected a different Bible verse directed at dishonest behavior or even printed the quite appropriate Eighth Commandment on his tape – Thou shall not steal. That would have been clever and eye catching, but this was not about marketing or being clever, it is about communicating who Chris is and what he believes.