branding Tag

17 Jun 2008 Pitfalls of Hand Me Down Packaging

I have never been shy about speaking my mind and my interest and concern for the environment and how it relates to the packaging industry is no exception. While I sincerely try not to bore friends who may not be like minded, I rarely turn down an opportunity to speak before a welcoming audience and recently I was invited to make a presentation for the green business people attending the Earth Now Expo in Las Vegas. Even though I am usually expected to teach during this type of presentation, I enjoy participating for many reasons but mostly because of what I learn through the experience. This particular audience consisted mostly of new and small e-commerce businesses, some of which did not even have their green store websites in operation yet. Many of these people have sincere and pure eco motives, as well as great business plans but very little experience in the packaging industry where I have literally grown up in, and some would say, grown old in. What I learned is that many of these new entrepreneurs place very little value on one of their most precious resources – their own time and talent.