18 Dec 2008 Why We’re Not Crazy Telling You Not to Buy the Corrugated Boxes We’re Trying to Sell You
Posted at 06:51h in Sustainable ProductsAs a marketing specialist, I myself find it strange that at the same time we're promoting Globe Guard 100% PCW content corrugated boxes, we're writing post upon post telling people how to use less corrugated or no corrugated at all. Well, we definitely want to sell Globe Guard boxes. Being made from 100% post-consumer waste, they are the ultimate in sustainability from a materials standpoint. But at the same time, our experience in packaging tells us this -
The biggest cost saving AND the best environmental consequences come from using less corrugated material in your operation.That's why we openly encourage corrugated users to use less corrugated, and offer suggestions about how to do it. But the real mystery is this. Why do so many customers fixate on the purchase price of their boxes, when changing their box requirements will produce far greater savings? A couple reasons come to mind.