I am often asked what secondary packaging is and why I spend so much time writing and talking about it. Before I try to define it, let me say that the reasons I choose to focus on it are because I believe secondary packaging is a major contributor to our waste problem, because it tends to fly below the eco conscious radar, and quite frankly, because no one else is talking about it.
Primary packaging products
are the ones designed for retail applications and usually make direct contact with the product being sold. It may be a paperboard carton, a glass jar or a plastic bottle. Even though we do some basic primary package design in select areas such as shrink over wrap or bagging, there are scores of excellent eco focused blogs, magazines and packaging designers that are almost 100% focused on the primary packaging you see on the retail shelf. Perhaps it is this high consumer visibility as well as volume, that makes it deserving of all the attention it receives.