20 Sep 2011 L’Oreal: Green, Beyond the Obvious
Posted at 06:56h in Inside Sustainable PackagingL’Oreal is serious about sustainability, and that commitment goes well beyond the surface. You might say like beauty, it’s more than skin deep. They have proactively helped lead the cosmetics industry, making their products and primary packaging as sustainable as possible. I am pleased to say they also see the value of making their secondary packaging consistent with everything else they do and believe. This world famous French company consists of 27 different brands, many of which are household names. Domestically in the U.S., they include retail consumer brands like Maybelline, Softsheen and Garnier, as well as professional product lines including Matrix, Redken and Pureology, to name just a few.