by Dennis Salazar | Feb 27, 2024 | Ecommerce Packaging
In 1995, almost thirty years ago, car maker, Volkswagen launched one of its most successful and memorable ad campaigns ever, the slogan was “Drivers Wanted”. Those ads still stand out in the long history of a company known for their clever and effective marketing....
by Dennis Salazar | Feb 14, 2024 | DTC Boxes, Sustainable Products
You have probably tried unscrewing the cap on a new plastic bottle of water but found the bottle so soft and pliable that water spurts out the open top. Or a plastic bottle that is poorly molded and over filled so the bottom is no longer flat and cannot stand upright...
by Dennis Salazar | Jan 30, 2024 | Ecommerce Packaging
Perhaps in an effort to minimize cost, you are already using RSC style boxes to replace the use of higher cost die cut mailers. Or maybe this is a change you are considering in 2024? It is a very attractive option because depending on box size, the potential savings...
by Dennis Salazar | Jan 24, 2024 | Ecommerce Packaging
The most popular type of box used for DTC (direct to consumer) shipping remains the basic die cut mailer. There are many slight variations and names for this style of box including presentation box, one piece mailer, and some even still call them literature mailers...
by Dennis Salazar | Jan 17, 2024 | Packaging Design, DTC Boxes
I recently read in Packaging World Magazine that Amazon SIOC (ships in own container) increased from 8% in 2021 to 11% in 2022. Undoubtedly, we will see that percentage increase again in 2023. If you are unfamiliar with that acronym or term, it is when you provide...
