Many professional sports teams have coined a new popular phrase called “Self-Scouting.” Essentially it just means that teams/organizations are realizing the overwhelming importance of analyzing what they are doing in order to best find their strengths, weaknesses, areas for growth/improvement etc. Successful businesses do this in some form or fashion, realizing that it’s not just about how you measure up against your competitors, but also how you measure up against yourself. How has your company evolved in the last year? In the last five years? In the last twenty years? What did you do well then that you could be doing better now? What has sustained you over the long term?
A few years ago when we did our latest website redesign, we had the opportunity to explore some of these questions in depth, and have honest assessments of our company. We identified 4 key pillars of importance that we wanted to emphasize in our messaging to our customers.
Proven Track Record (Longevity)
Next year will mark our 20th year in business, with our co-founders accounting for over 50 years of combined packaging experience. This is the kind of “special sauce” that can’t be faked or imitated by another company. You either have experience or you don’t, and many packaging buyers tend to favor companies who have a history of success compared to those that are just starting out. This is true of the soon to launch startup brands, as well as the proven multi-million dollar companies.
Excellent Hands-On Customer Service
We often describe ourselves as the white glove service for custom packaging. We are truly hands-on, walking our customers from the first step at their very first inquiry, all the way through completion of their packaging project and beyond. We are very easily accessible, great communicators and we never use any software, auto-generated quotes or chatbots. If you contact us, you are talking to a person one-on one. Whether your preferred method of communication is email, phone or video calls, if you are on the east or west coast, we work to accommodate your busy schedule.
Transparency in Sustainability
While we were one of the first packaging companies to focus on sustainability, it no longer can be said that just being green is a differentiator. Nearly every company has made this shift in philosophy. We are, however, one of the only companies that openly blogs about and communicates with our customers the balance of being eco-friendly with potential downsides such as costs, printing quality, board quality etc. We discuss all aspects of sustainability with our customers and allow them to weigh their options with all of the information at hand, rather than just promoting a green option just to be green.
Salazar is a Strategic Partner
As previously mentioned, a few years ago when we were redesigning our website, we had several brainstorming meetings to discuss and try to come up with a web design that best conveyed who we are and what we do. We had decided that we wanted our site to show users that we were not just selling packaging products, but rather offering strategic services, design consultations and just general packaging advice and insights. We are a resource. Highlighting this aspect of our business has proved invaluable, because we are often greeted with positive responses, thanking us for walking them through the process. Many of our first time customers admit that they know next to nothing about packaging, and they appreciate having us answer their questions and address their greatest ongoing challenges, (costs, storage, fulfillment, shipping, sustainability and more) rather than just sell them a quick solution.
Our success story is made possible by the great customers we work with and their success. Whether you are visiting our site for the first time, or we have been working together for decades, we are eager to get started on your next packaging project.
Please Contact Us Today
If you haven’t worked with us before, please reach out to us for a no cost, no obligation packaging consultation. As always, if you have any questions, one of our branded packaging advisors is standing by to assist, with decades of experience behind them. Please call us at 630-551-1700 or contact us via email at www.SalazarPackaging.com.
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