The Unboxing Experience – Beyond Esthetics for E-commerce and Subscription Packaging Much has been said and written about the importance of the unboxing experience. What the digital customer sees and feels when they receive and open your shipping container plays a critical role in the overall experience and shapes the seller/buyer relationship going forward. Appearance is obviously important, but we consider that a given. Everything from ink colors, graphic design, and the perfect tissue paper makes an impression, and as we say communicates something about you, your company, and your product. We believe however, that adjectives such as pretty, classy, upscale, eye catching are all great, but there is a lot more going on than what meets the eye. While we believe an unboxing experience has to look great, it also has to be effective. If it is not, all of the costly esthetic efforts end up being a waste of precious time and money. In addition to being attractive… An effective unboxing experience has to be secure All of the ribbon and bows in the world cannot make up for a damaged product. First and foremost the product being shipped has to arrive safely and in one piece. … Continue reading The Unboxing Experience – Beyond Esthetics for E-commerce and Subscription Packaging