by Alan Wright | Mar 7, 2025 | DTC Boxes, Information Center
Our company is a B2B (business-to-business), but our expertise in ecommerce packaging solutions has given us a great deal of insight into B2C (business-to-consumer) marketing as well. If your company is trying to determine the best marketing channels, the...
by Alan Wright | Feb 17, 2025 | Information Center
If you’re starting a business or uncertain who your best target customer is, understanding the difference between B2B and B2C is important. Since we work on packaging solutions for so many companies in this situation, we thought we’d put a spotlight on the most...
by Alan Wright | Jan 21, 2025 | Information Center
It seems as though every company on earth is pushing hard for customers to write online reviews. This marketing strategy has some obvious upsides, but unless the campaign — and soliciting online reviews must be conducted as a campaign — you could end up doing your...
by Alan Wright | Dec 12, 2024 | Information Center
Thinking about social media marketing? At Salazar Packaging, we have had, like most companies, mixed results — but have acquired nearly two decades of social media marketing experience. While the costs and opportunities differ for every firm, we hope the following...
by Dennis Salazar | Sep 23, 2008 | Salazar News
Our marketing director, Brad Shorr, and I are very different in many ways but one thing we have in common is a good appreciation of humor. With all the confusion, contradictions and misinformation in sustainable packaging, it is not always easy to find the humor in it...
