by Dennis Salazar | Mar 22, 2024 | Ecommerce Packaging
A couple of years ago, (the first time I heard about flexographic “transparent” inks being used to print corrugated boxes), I flashed back to the 60’s. On the back of almost any comic book, you would find ads for all types of gimmicky items including X-ray Glasses,...
by Dennis Salazar | Feb 27, 2024 | Ecommerce Packaging
In 1995, almost thirty years ago, car maker, Volkswagen launched one of its most successful and memorable ad campaigns ever, the slogan was “Drivers Wanted”. Those ads still stand out in the long history of a company known for their clever and effective marketing....
by Dennis Salazar | Jan 30, 2024 | Ecommerce Packaging
Perhaps in an effort to minimize cost, you are already using RSC style boxes to replace the use of higher cost die cut mailers. Or maybe this is a change you are considering in 2024? It is a very attractive option because depending on box size, the potential savings...
by Dennis Salazar | Nov 15, 2023 | Testimonial, Inside Sustainable Packaging
“We’ve got this” is possibly way overused. I recently saw the sign shown in this post in the waiting room of a body shop. I was waiting for an estimate on my wife’s car, long story. I smiled at what has almost become a cliché but reading the sign did instill a sense...
by Dennis Salazar | Aug 28, 2023 | Ecommerce Packaging
We probably look at a dozen or so new projects every week and over the years we have witnessed many of the same mistakes customers often make on their new DTC packaging boxes. In an effort to help anyone currently contemplating or planning to create a new box, here...
