When you read the latest headlines, there is no question that we are heading into a troublesome season for supply...
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Avoid Unexpected/Hidden Packaging Costs
As we arrive on the brink of yet another corrugated industry-wide price increase, our goal is finding savings to help...
The High Cost of Packaging Cutting Dies
We have noticed this trend building over the last two years, but it has reached a point of being extreme. The cost of...
Packaging Tariff Talk
There is no shortage of tariff talk on any news program or the internet. Unlike the scores of “experts” who are eager...
Best Marketing Options for B2B and B2C
Our company is a B2B (business-to-business), but our expertise in ecommerce packaging solutions has given us a great...
The Difference Between B2B and B2C
If you’re starting a business or uncertain who your best target customer is, understanding the difference between B2B...
Tariff Free Packaging Made in the USA—No Imported Products/Materials!
The recent news headlines have caused quite a stir with recent talks of “Trade Wars” as US-implemented tariffs have...
Stay Out of Hot Water When Soliciting Online Customer Reviews
It seems as though every company on earth is pushing hard for customers to write online reviews. This marketing...
How to Allocate Limited Social Media Marketing Budget
Thinking about social media marketing? At Salazar Packaging, we have had, like most companies, mixed results — but...
How Packaging Can Help Reduce Your 3PL Fulfillment Cost
A regular reader of this blog might incorrectly believe that we are anti-3-PL. To the contrary, we believe copackers,...
E-Commerce Outlook
I enjoy reading Packaging World Magazine, although most of the articles and information they provide does not apply to...
“Deeper is Cheaper” and Other DTC Packaging Words of Wisdom
If you hang around one industry, especially the packaging industry, for a few decades, you are sure to pick up some...
How to Improve Your Customers’ Unboxing Experience
As consumers we have all done it, we have received a shipper box and then rotated it several times in search of the...
FAQ: Varnishes and Flexographic Printing of DTC Packaging
Flexographic printing for custom printed boxes is by far the most popular print process used. Why wouldn’t it be? It...
Corrugated versus Paperboard for E-commerce Applications
We make millions of corrugated e-commerce boxes every year. Most people don’t realize we also create hundreds of...
Re-Design Driver #3 – Reducing E-Commerce 3PL Costs
A few weeks ago, we published a post (see first related post below) about the five most common reasons DTC companies...
E-Commerce Packaging for Large and Small Start-Up Companies
We have been fortunate and blessed to have worked with many new companies during pre-launch such as Harry’s, Madison...
Your New 2023 DTC Packaging Is Waiting!
The year 2022 is almost over and this is the perfect time to discuss and consider your 2023 plans and goals,...
Taking Your DTC E-commerce Box from Good to Great
We typically do not criticize the boxes other companies make and use but strictly for educational purposes, we need to...
Three Unique E-Commerce Packaging Designs
Since starting our company over 15 years ago, we have probably designed well over a thousand different e-commerce...
Flexo Printing White Ink on Kraft Board
Printing the “Impossible” We are still surprised when a potential customer or graphic designer asks if we can print a...
Planning for Future DTC Packaging Enhancements
Stretching Your Start-Up Dollar As I have written before, (see first related post below) we do a lot of our design...
Modular Packaging Design for E-Commerce (DTC) Packaging
We have always attracted a lot of first-time business owners, new companies, or new product launches for existing...
Expert Advice to Help Reduce Your DTC Packaging Costs
Perhaps it takes some level of audacity to refer to yourself as an expert but as Dizzy Dean, the famous Cardinal’s...