A great branded packaging bargain – a second color on your print!

23 Jul 2014 A great branded packaging bargain – a second color on your print!

Two color custom print on exterior of stock boxHere is a piece of advice we frequently give our potential customers – don’t let the one time print plate cost discourage you from creating a GREAT printed box, rather than a nice printed box.

While I have written many times that we can produce a great one color print, especially on a white background, on a Kraft (brown) background a second color can make a print more interesting and provide contrast for an eye catching look.

Lather and Lotions: two colors, well done!

Stock 8-9-4 mailer printed one color insideWhether you visit their store site linked above or their very helpful, instructional blog: www.HowDoIMakeSoap.com, you can get all the assistance and supplies you need to make your own soaps and lotions. If you are one of the growing number of people who are very careful about everything you eat, drink and apply to your body, this is a great site to visit.

After considering several different layouts and designs, they decided to go with a simple one color print on Kraft on the inside of one of our stock sizes (8-1/2” X 9” X 4” lock front mailer) and a two color design on Kraft on the outside of their box. You can see how the green and white they chose for the exterior complement each other and still achieve the great, soft, green image they wanted. I think you’ll agree either color without the other would have not been nearly as attractive.

The cost of the second color?

While it is true a second plate is necessary to print a second color, in most cases it costs between $400 and $600, and it is a onetime expense. The additional cost for the second color per box is usually pennies. The third color on any box is expensive (see the first “related post” below) but the second one is a deal at what is usually between five and 10 cents per box. Combined with a good graphic design, that buys a lot of impact for very little additional cost.

Whether you go with a one or two color print, our advice is NEVER be boring. Once you have made the commitment to brand your packaging, dare to be bold, to stand out in an ever increasingly crowded market.

Please contact Salazar Packaging or call us at 630-551-1700 for a no cost application review so we can help you determine the best way to communicate your message and make a lasting, positive impression.

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